Senior Graphic Designer

SENIOR GRAPHIC DESIGNER

about goodwipes

A modern personal care brand bringing beauty to your booty with delightfully soothing, flushable butt wipes that are guaranteed to make you feel good!

We’re on a mission to transform the way people think about hygiene. No more tiptoeing around ‘taboo’ topics - taking care of and loving on our bodies should never be embarrassing! We are all human and we’re all experiencing the same sh!t, so we might as well keep it REAL and laugh about it all along the way.

goodwipes is here to provide game-changing solutions to everyday needs - convenient products made of real, simple ingredients that do one oh-so-powerful thing - keep you feeling clean, comfortable, confident, and free from worries every single day!

2025 was a BIG hit for our company...

• #1 Fastest growing flushable wipe brand in B&M Retail (IRI Syndicated Data) AND Amazon
• Just surpassed Charmin in total $ share to capture the #3 spot in the flushable wipes category behind Cottonelle & Dude Wipes
• Most productive brand at Target L12 weeks in $/s/w & u/s/w amongst SKUs with >300 doors of distribution
• Growing all major accounts by 60%+ YoY amidst minor distribution growth with plans to continue to accelerate in 2025
• #1 and #2 selling items in multiple influential grocery chains

Not to mention, our category is the tastiest in retail…

• Flushable wipes are growing 3x faster than toilet paper, 3x faster than non-edibles, and 2x faster than the personal care aisle (IRI)!

We’ve got some serious momentum and would love for you to help us skyrocket this thing!

About the role

We are looking for an absolute wizard of a graphic designer to join our growing marketing team. This exciting opportunity will support our Director of Brand and Creative in ensuring all departments have assets that represent the brand to a t, evoke emotion, and move their intended audiences into action.

If you’re a graphic designer who has an expert level knowledge of adobe, experience in CPG marketing and associated collateral (packaging design, renders, shelf-displays, retail assets, shopper marketing assets, etc) an excellent creative eye, is adaptable to various brand styles, has a strong attention to detail, is able to execute at a fast pace, enjoys taking initiative, thrives in a collaborative environment and loves delivering exciting visual experiences, this job is for you.

The ability to quickly understand and embed brand visual identity, graphic systems, and distinctive assets into all of the work is a must!

Responsibilities and Duties:

As the senior graphic designer, you’ll be responsible for delivering effective, aesthetic, and on-strategy creative graphics for website, email marketing, packaging materials, PR initiatives, social media, digital ads, sales decks, mockups, retail deliverables and more, as well as the curation, organization and delivery of current graphic assets. You’ll also manage a small team of junior designers, lead project management and ensure that all design team deliverables are met and up to brand standards.

• Concept and execute creative across a variety of mediums, including print, packaging, retail, social, campaigns, and presentations
• Translate creative briefs into strategic design solutions that tell a compelling story
• Collaborate with cross-functional teams both internally and externally to support brand initiatives, product launches, and customer engagement efforts
• Manage retail support assets - shelf-displays, packaging design, renders, shopper marketing assets, etc
• Update and manage existing materials to new, current designs
• Maintain library of graphic assets for team use
• Create digital mockups for sales prospecting
• Create style guides and pitch decks to inspire and excite internal and external partners.
• Manage, update and iterate on packaging dielines encompassing the existing brand portfolio, as well as the development of new SKUs
• Create social media content as needed, including static images, GIFS & video; collaborate with team to execute against SM calendar and campaigns
• Conceptualize new ways to visualize content & deliver effective and delightful brand experiences that drive sales, increase engagement, build community and more
• Maintain brand feel and voice across all assets
• Stay abreast of new design trends, functionalities, & best practices
• *Potential opportunity to assist creative team with copywriting execution across platforms

Requirements:

• 5+ years of experience as a designer working within various mediums, including digital and print
• Experience in CPG & packaging design
• Highly proficient in adobe creative suite, particularly illustrator and photoshop
• Experience, interest in or aptitude for light copywriting a major plus***
• Motion graphic aptitude a major plus
• Illustration experience a major plus
• Creative, fast-learner, enthusiastic, adaptable & works well within teams
• Strong understanding of branding, marketing, advertising, packaging, digital
• Ability to adapt to brand feel and identity within your design execution
• A strong understanding of character and story and the ability to evoke them through graphics
• Strong sense of visual style — photography, design, typography, graphics, etc.
• Ability to thrive in a challenging and constantly changing working landscape.
• Excellent attention to detail
• Experience in agency or retail environments a plus
• A passionate go-getter who loves working with small, energetic and creative teams
• Excellent organization skills and excels at project management, particularly in a face-paced, agile environment
• Ability to communicate effectively, both orally, visually and in writing

Benefits:

• Competitive pay.
• Generous PTO plan.
• Full health insurance coverage (including dental + vision).
• A fast-paced environment with a passionate, dedicated team.
• Opportunity to learn and develop leadership skills
• Flexible remote position

**CPG experience, a cover letter, and a portfolio are required to apply for this position... please don't miss this. your cover letter/note doesn't need to be over formalized, BUT we want to know that you know what you are applying for and why you are interested in building with us! Can't wait to hear from you!